Business Aggregators “Roll-Up” Digital Content

When working on online assets or just reading M&A news, you may hear conversations about business aggregaters. Since the year 2020 Amazon FBA aggregators have gained media fame since this market has grown to an estimated USD 14 billion according to the Entrepreneur. While business aggregates have been in operation for years however, this “digital business aggregators” have appear to have appeared out of thin air and have risen to the forefront of media.They eCommerce business aggregators acquire businesses that have already cultivated organic publics. Similar to this other kinds of aggregators have come ahead to take on the market head-on. “Digital demand aggregators” acquire content sites that receive huge organic searches, such as. The year 2021 saw a company called TreasureHunter made its debut in with the “business roll-up” industry with the same idea. The team of this company is working to acquire blogs from a variety of fields by passionate content creators with the intention of acquiring more of the ever expanding and ever-changing landscape that is passively profitable.“With TreasureHunter, we want to revolutionize the digital content segment and give small websites and blogs the exact tools, resources, and partners we could have only dreamed of back when we established our first blogs in 2013,” said Benjamin Schardt the Co-Founder & Co-CEO of TreasureHunter who began his business journey by starting an online blog of his own.

The Business Climate for Digital Aggregators

E-commerce boomed during the COVID-19 epidemic. Everything from learning and shopping as well as communication and work was done in a digital way, with no human interaction. This was the time that companies that aggregated data such as Berlin Brands Group, Thrasio as well as Razor Group all led the direction. These companies were founded to acquire eCommerce companies. From then on, the kinds of aggregators have enjoyed widespread success.

The companies’ accomplishments have kept investors’ money flowing to digital aggregator businesses–especially Amazon conglomerates. In 2021 41% of U.S. eCommerce sales happened via Amazon’s exchange. Companies such as TreasureHunter intend to distinguish their products from Amazon aggregaters by buying digital properties in areas that eCommerce influences.

Website Aggregators Enter the Fold

Corporate giants have been purchasing smaller businesses for years. However, in 2022 the biggest difference is because the current environment has led to the creation of several companies that offer eCommerce within just a short period of time.

Digital roll-ups “are the aggregation of smaller companies into larger firms, creating a potentially compelling path for equity value,” according to TechCrunch. “…roll-ups typically have higher exit multiples, referred to as multi-arbitrage, which is why it’s no surprise this trend is coming on the internet.”

In the case of TreasureHunter the team’s goal is to take websites that feature content into “the next level”. The websites that are content-based include, for instance, food, travel, outdoor as well as technology-related blogs. Aggregators such as TreasureHunter will purchase from or work in partnership with DIY blogs that are hunter, backpacker, cooks or technology experts. These bloggers create content dedicated to their particular passion(s).

When TreasureHunter’s group is acquired, the team will begin working on jobs that blog owners may have a difficult time implementing with their limited resources. Additionally, aggregators will succeed if the entire group is able to reduce running costs for these blogs, boost the amount of advertising revenue and provide additional educational content. In a way, aggregaters have to evaluate and preserve the blog’s unique tone and DNA after transactions. However, at the same time the teams must examine the biggest challenges of the sites they acquire, and then work on implementing effective solutions.

“We are leveraging the strong collaborations with respect to marketing, advertising, content management, and creating synergies between technology our teams are using to enable massive growth,” continued Schardt. “This is growth that would not be possible for the asset, stand-alone.”

Aggregators Look to the Future





With the first investor funding coming into the TreasureHunter team, teams are busy. Next step(s) is to acquire and integrating their first blogs. However, it doesn’t end there. The teams need to evaluate the advantages and disadvantages of the newly purchased blogs. With this assessment they can ensure that aggregators are able to keep the processes in place and come up with new ways to solve the issues that keep the blogs back from their full potential.While there’s still a lot to be accomplished and more work to be done, TreasureHunter’s team is hopeful that its unique model of aggregation will bring future growth. While many companies fight to control the powerful Amazon-sphere, these additional digital aggregators will stake their own stakes in the online world, wherever people are engaged, reading with, and purchasing digital content.

There’s more to come, considering the fact that there are 32 million active content portals across the US and Central Europe alone. Companies such as TreasureHunter are betting there will be an increased need for online assets , such as blogs, content websites along with online platforms. The need for these websites will be evident long into the future, resulting in avid readers and increasing online competition. If aggregation is the way to go for these assets on the internet, Internet’s users will soon discover a whole new world before them.


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